Itzap was designed as a data-centric health platform that integrates health monitoring, reporting, and nutrition services into a single mobile experience. The goal was to make complex health biometric data and workflow logic feel effortless, trustworthy, and scalable. The final product strikes a balance between clarity, performance, and user engagement at every touchpoint.

The primary target audience for Itzap includes adults, middle-aged people, and senior citizens who need health data to be clear, trustworthy, and easy to use. Designing for this audience meant focusing on simplicity, readability, information hierarchy, and seamless navigation. By making complex health data and nutrition workflows simple and intuitive, the platform makes users feel confident and reduces cognitive overload. This not only aligns with the purpose of Itzap but also helps with retention and growth.